ABOUT US
ABOUT US
OUR BRAND
"The pride and joy of owning a quality timepiece should not be limited to a once in a lifetime experience."
At PANZERA, we believe that a watch is more than just a timekeeping device. It's a reflection of your unique style and individuality. That's why our brand philosophy revolves around creating timepieces that go beyond functionality. Our watches are a bold statement, combining modern elegance with rugged durability.
But what truly sets PANZERA apart is our streamlined direct to customer delivery model. By removing normal retail overheads we offer our customers premium timepieces at price points previously unavailable in the industry. We believe that everyone should have the opportunity to own a PANZERA watch. With affordable pricing and express worldwide delivery, our timepieces are within reach of watch enthusiasts everywhere.
Crafted with exceptional attention to detail, our timepieces exceed expectations at every price point. But we don't stop there. We ensure that your PANZERA experience is nothing short of extraordinary. From the moment you receive our stylishly packaged watch, to our dedicated 24-hour customer concierge service, we are committed to your satisfaction. Our extensive global warranty coverage provides peace of mind, allowing you to enjoy your timepiece with complete confidence.
Based in Sydney, Australia, our headquarters serve as the creative hub behind our brand. We combine the best of both worlds by assembling our watches in workshops located in Sydney and the beautiful Ticino canton of Switzerland. This blend of Australian innovation and Swiss craftsmanship results in timepieces that are truly exceptional.
Join us on our journey as we redefine what it means to wear a watch. Discover the PANZERA difference and experience the perfect fusion of strength, style, affordability and reliability.
HEADQUARTERS
SYDNEY AUSTRALIA
SYDNEY AUSTRALIA
Since 2009
HISTORY
PANZERA was founded in 2009 by Andrew Herman and Roger Cooper in Sydney, Australia, with a simple but ambitious vision: to create bold, high-quality timepieces that combine craftsmanship and collectability—without the inflated price tags of traditional luxury watches. From those early beginnings, the first PANZERA Flieger pilot’s watch was born, setting the foundation for a brand built on accessibility, innovation, and design excellence.
Today, PANZERA operates dedicated workshops in both Australia and Switzerland and has delivered more than 300,000 timepieces to customers in over 100 countries worldwide. By supplying directly through our website, we’re able to maintain exceptional quality standards while keeping our watches at an attainable price point. Behind the brand stands a passionate team of watchmakers, designers, and support staff committed to the same values that inspired PANZERA’s creation.
Every PANZERA watch embodies a powerful, bold design that makes a statement wherever it is worn. Our collections are guided by three worlds of exploration: AIR (Pilot’s Watches), LAND (Motorsport Watches), and SEA (Marine & Dive Watches). The PANZERA star logo—our modern navigational compass—symbolises this spirit of adventure across every domain.
Listen the full PANZERA story in our recent "Lonely Wrist" podcast interview. Click the button below.
HEAR THE PANZERA STORY
COOPER & HERMAN
THE FOUNDERS
THE FOUNDERS
QUALITY
PRODUCTION
PANZERA timepieces are fully designed in Australia and built from parts manufactured in Germany, Switzerland, Japan, and Italy. All timepieces are assembled in either of our workshops located in Australia or Switzerland, depending on the watch collection.
Our Swiss Made watches are assembled in Switzerland to the highest Swiss standards, utilising only Swiss movements, with every watch certified Swiss Made.
Every timepiece is assembled by a master watch maker. It then undergoes a minimum of five days of thorough industry quality testing before it is logged in our database by the unique serial number which is laser engraved onto the outside of every watch case. After packaging, labelling, and sorting, all timepieces are despatched and delivered within 7 days worldwide.
We stand firmly behind the quality of all our products with a comprehensive two-year international warranty and a 30-day return policy.
HAND ASSEMBLED
EXCEPTIONAL
VALUE
Our customers often tell us in their reviews that PANZERA watches rival the quality and style of timepieces costing two or three times as much. So how do we consistently deliver such exceptional value?
1. Direct to You.
At PANZERA, we design, manufacture, and distribute every timepiece ourselves. By selling exclusively online, we avoid the heavy costs of retail stores, wholesalers, and middlemen—allowing us to pass those savings directly to you.
2. Smarter Marketing.
Instead of spending millions on billboards, glossy magazine ads, celebrity endorsements, or TV campaigns, we connect directly with our community. By joining our mailing list and becoming a PANZERA Club member, you help us keep marketing costs low. In return, we reward you with exclusive offers, promotions, and insider updates.
When you choose PANZERA, you’re not just purchasing a watch—you’re part of a movement that redefines affordable luxury. Together, we make it possible to enjoy bold, high-quality timepieces without the traditional luxury price tag.
More than 300,000 Customers
Over 100 Countries
Over 100 Countries
INSPIRED BY AUSTRALIA
PANZERA watches embody the essence of Australian culture and lifestyle, drawing inspiration from thrilling activities like surfing, sailing, flying, and outdoor adventures.
Crafted with solid stainless-steel cases, scratch-proof sapphire glass, and strong water resistance, PANZERA watches are durable companions designed to last throughout your exciting experiences and adventures. Experience the perfect blend of style and functionality with a PANZERA timepiece, always by your side, measuring the moments of your remarkable journey.