At PANZERA, we believe that a watch is more than just a timekeeping device. It's a reflection of your unique style and individuality. That's why our brand philosophy revolves around creating timepieces that go beyond functionality. Our watches are a bold statement, combining modern elegance with rugged durability.
Crafted with exceptional attention to detail, our timepieces exceed expectations at every price point. But we don't stop there. We ensure that your PANZERA experience is nothing short of extraordinary. From the moment you receive our stylishly packaged watch, to our dedicated 24-hour customer concierge service, we are committed to your satisfaction. Our extensive global warranty coverage provides peace of mind, allowing you to enjoy your timepiece with complete confidence.
We believe that everyone should have the opportunity to own a PANZERA watch. With affordable pricing and express worldwide delivery, our timepieces are within reach of watch enthusiasts everywhere. While our primary sales channel is our direct online platform, we also collaborate with a select number of retailers and resellers in strategic countries. This allows us to reach more individuals who appreciate our distinctive designs and exceptional quality.
Based in Sydney, Australia, our headquarters serve as the creative hub behind our brand. We combine the best of both worlds by assembling our watches in workshops located in Sydney and the beautiful Ticino canton of Switzerland. This blend of Australian innovation and Swiss craftsmanship results in timepieces that are truly exceptional.
Join us on our journey as we redefine what it means to wear a watch. Discover the PANZERA difference and experience the perfect fusion of strength, style, and reliability.
PANZERA was conceived in 2009 by two founding partners, Andrew Herman and Roger Cooper in Sydney Australia, who were inspired to create contemporary versions of classic, “vintage style” timepieces. From modest beginnings in Sydney, the first version of the PANZERA Flieger pilot’s watch was created. Locally designed, assembled and sold mainly to friends, plus a small number of online orders, it paved the way forward. Today with dedicated workshops in both Australia and Switzerland, PANZERA has sold in excess of 250,000 timepieces across multiple collections, in over 100 different countries worldwide. These have predominately been sold and supplied through our website direct to the customer. Behind the scenes a dedicated and passionate team of watchmakers, management and support staff are committed to ensuring the original PANZERA concept and high standards are always maintained.
Every watch upholds the common theme of a powerful bold design that makes a strong statement wherever it is worn. Our current watch collections are designed around the three conceptual elements of: AIR (Pilots Watches) – LAND (Motorsport Watches) – SEA (Marine/Dive Watches). The PANZERA logo is a navigational star which symbolises exploration of these three domains.
PANZERA timepieces are fully designed in Australia and built from parts manufactured in Germany, Switzerland, Japan, and Italy. All timepieces are assembled in either of our workshops located in Australia or Switzerland, depending on the watch collection.
Our Swiss Made watches are assembled in Switzerland to the highest Swiss standards, utilising only Swiss movements, with every watch certified Swiss Made.
Every timepiece is assembled by a master watch maker. It then undergoes a minimum of five days of thorough industry quality testing before it is logged in our database by the unique serial number which is laser engraved onto the outside of every watch case. After packaging, labelling, and sorting, all timepieces are despatched and delivered within 7 days worldwide.
We stand firmly behind the quality of all our products with a comprehensive two-year international warranty and a 30-day return policy.
Our customers often comment in their reviews that our timepieces are of similar quality and style to those 2 to 3 times the price. So how do we continuously achieve such amazing value?
1. Direct Advertising. The most crucial aspect of our value proposition is you – our customers and members. By signing up to our mailing list and becoming a PANZERA club member, you help us reduce the cost of marketing and advertising our timepieces. Being able to reach out to you directly without having to advertise on bill boards, television, magazines, or sponsor celebrities for millions of dollars like other watch brands, means we can pass these savings to you as discounts.
2. Direct Purchasing. Our customers can purchase directly from PANZERA who design, manufacture, and distribute the timepieces end to end. We do not pay for expensive stores or distribution channels. Once again, we pass these savings on to you as part of our discounts.
3. Working Together. Purchasing directly from us online and minimising our advertising requirements, means we are able to offer our Club members significant discounts. We are effectively working together as a team helping each other create great value timepieces!