PANZERA Selected By USAF Aggressor Squadron
It’s been a big month for Panzera. Our Sydney-based watch brand has been getting some serious international attention — not just from watch enthusiasts, but from some of the biggest lifestyle and business publications out there.
Over the past few weeks, Maxim, Ragtrader, SmartCompany, and Yanko Design have all featured Panzera in major articles. And they’re all talking about the same thing — how an independent Australian watchmaker has landed a deal with one of the U.S. Air Force’s elite Aggressor Squadrons.
“The fact that we were selected organically—by the pilots themselves, and arguably the best pilots in the world—is a huge testament to the credibility we’ve built,”
Maxim called out how unique it is for a squadron like this to go outside the big-name Swiss brands and choose a boutique maker from Australia instead.
Yanko Design dove into the design itself, praising the aviation-inspired style of the Flieger 45G and how it blends heritage with modern watchmaking.
SmartCompany took a business angle, highlighting how Panzera’s direct-to-consumer model and global growth have positioned it for success in markets like the U.S.
And, Ragtrader looked at what this means for Australian fashion and manufacturing — proof that homegrown brands can win big on the international stage.
What makes all this coverage so exciting is that it isn’t just about one watch. It’s about what Panzera represents — a new kind of luxury watch brand that delivers quality and authenticity without the eye-watering price tag. The fact that these respected publications are writing about Panzera shows that the world is taking notice of what we’ve been building over the past decade.
For us, seeing Panzera featured alongside major global brands is a moment of pride — and it’s a sign that independent watchmaking is alive and thriving. It means more people are hearing about Australian design, about our approach to craftsmanship, and about the growing community of Panzera owners around the world.
So if you haven’t yet read the articles, now’s a great time to check them out. Each one gives a slightly different perspective — whether you’re into style, business, design, or just love a good story about a local company going global.
And of course, if all this buzz has you curious, the Flieger 45G that started it all is available right now for anyone who wants to strap a little aviation history to their wrist.
